An ins and outs guide to setup FeedBurner for WordPress

After launching a new blog, one of the most important things one needs to make sure is to setup FeedBurner. Like Google Analytics and XML Sitemap, this is another free and indispensable set up which must be there from the word go. It is undoubtedly the easiest and most recognized Feed management system provided by none other than Google for burning RSS Feed. If you are not sure what RSS feed stands for and how does it work then you can go though our earlier post about RSS feed.

Let me give you a small example, which will help you to understand how FeedBurner works. The greatest feature of FeedBurner is email syndication, which directly sends new blog post notifications to the reader’s email account that they used to subscribe your RSS feed.

Along with many benefits like, Integrating Google Adsense, customizing feed, helping post to get indexed quickly in different search engines, it also significantly boosts blog traffic through email subscription. It’s really worth having RSS feed in our blog. So let’s see how we can setup FeedBurner for WordPress blog.

Step by Step Guide to setup FeedBurner for WordPress:

Process is quite simply. Just relax and follow the below mentioned steps to get your FeedBurner account ready in few minutes. To start the process you need a Gmail account. Any of your existing account will do or you can create a fresh one if you want to. 

1. First of all go to Google Feed Burner and log in with a Gmail Account.

2. Now carefully type Your Blog Feed URL into the given box as shown in the picture and Click on Next button.


3. You should be redirected to a new webpage where you will be asked to put Feed Title and Address. Feed Burner will by default fetch your Blog title resembling your domain name. I would like to suggest you to keep the Feed Title the same as your domain or Blog name. Same goes with Feed Address. Just make sure, it should be without space in-between words.

Example: – Suppose your domain name is http://ilovetoblog. com

Feed Title – I love to blog

Feed Address – Ilovetoblog


4. Your FeedBurner will be created when you click on “next” button. Well! Your FeedBurner is up and running. Now in order to optimize the FeedBurner click on “skip directly to the feed management


Optimizing FeedBurner :-

There are two ways you can do that. Either you can install FD FeedBurner Plugin or can manually configure it. This plugin configuration is quite easy to do, and when you finish the process, it will automatically take care of all redirections. But as I always say, why hitting up your blog loading time with another plugin when you can manually do that? Let me show you how you can configure it manually.
There are many options available in this page. Let’s start with the first one “Analyze”.

Analyze Setting:

Click on “Analyze>Configure date” and make sure you strike in all the boxes to avail all data. And after that click on save button.

Optimize Setting:

It has many options with separate utility.  Strike in BrowserFriendly option to make subscribing easier for almost all browsers. Enable SmartFeed, which makes your feed compatible with all feed reader. Go to the next section FeedFlare. Strike in Email This, Digg This! Share on Facebook, and Stumble It. After that scroll down and click on “activate” button.


You do not need to do anything with “link Splicer”, “Photo Splicer” and “Geotag Your Feed”. Leave them as it is. Next, click on “Feed Image Burner”. You can either use your custom image URL or can use default Feedburner image. Fill in Image Title and link field as required.



You can use the title similar to your blog name and a brief description of your blog.

Summary Burner: It’s a very crucial setting. This feature lets you to limit the character. In short it works just like post excerpt.

Publicize setting:

Publicize setting: You are already half way through your FeedBurner setting. You can take few minutes break, because, next setting is quite important and you need to be attentive to do that correctly. Let me break it down in steps for you.

A) BuzzBoost: 

This setup lets you display your latest blog post link in another site. Obviously you need to have permission to manage that site. Once you activate and enable this option they will provide you a code and you can place that code wherever you want to display your latest blog post link.

B) Email Subscription:

This is perhaps the most important part under Publicize setting. This feature gives you the wings to present your blog readers another way to keep in touch with your latest blog post or podcast by placing an e-main subscription box in your blog. If you activate this option you will get a HTML code which you can paste in TEXT widget box and place anywhere in your blog by going to Appearance>Widgets>Text.

C) You can disregard PingShot and Chicklet Chooser; these two are not that much important options.

D) Feedcount:

Want to display what you got? I mean this option lets you display the current number of blog feed reader. Enable it, grab the HTML code and display on your blog by adding TEXT widget.

E) Socialize:

One of my favorite options. Well, we all know how important it is to promote blog to drive traffic. But it is also very true this promotional process takes hell lot of time. This is where this option really comes handy to save some precious time.

Wondering how?

Let me tell you. Go to this option setting and add your Twitter account and it will automatically tweet every time you post a fresh content in your blog. You can go through my another blog post where you could learn the step by step guide on how to automatically Tweet blog Posts.

Also learn: Automatic Share Blog Posts on Facebook, Twitter, Pinterest and Google Plus.

F) Password Protector:

I strongly suggest you not to enable this option. True, it helps to protect your feed from any malicious attack but it also protect the feed content by password and also it stops sending email subscription from feeds.

G) NoIndex: 

Another very crucial setting. By enabling this option you can send the message to Google search engine not to index your Feed URL. Simple reason to go for this option is, why you would need to index your feed when your blog post is already getting indexed.


Redirecting blog feed to FeedBurner in WordPress:

You feed is completely ready to get burned. You took all the necessary steps to set that up. There is only one tweak still needs to be get done. You haven’t integrated your feed with WordPress yet. Let me explain what this means. Whenever we set up our feed by default it gets the URL ““. So you will be having two different feed URLs and you will never get accurate subscriber data because some of the people will subscribe through original blog feed instead your customized blog feed. This is why”” needs to be redirected and integrated.

If your theme has the option you can do that easily by going to theme settings>Feedburner and pasting the link and it will take care of that. But if your theme does not come with that option you have to add a plugin called FD FeedBurner  and configure from there.

Over to you:

These are the steps you need to follow to  setup FeedBurner for WordPress. Feedburner is very important element of your blog, so you should configure it as soon as you launch new a blog. I hope this tutorial will be helpful for you. Don’t forget to drop comment if you need to clarify anything.


Post By Saikat Hazra (27 Posts)

Hello friends, This is me Saikat, the co-founder of this blog. An investment consultant who eventually turned into a professional blogger. Feel free to connect me on Google+. You can follow my post on Twitter


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